Can I transfer my VIA Préférence points to another member? 

Yes. You can transfer points from your account to another member's account up to 5 times per calendar year—and it’s completely free!

To transfer points from your account to another VIA Préférence member's account, log in to your account and click on Transfer points to another member in the “Manage your points” section at the bottom of the VIA Préférence page. All you need to provide is the recipient's name and VIA Préférence number, as well as the number of points you want to transfer.